In the new era, high-end sunroom brands need to break away from traditional marketing mindsets and create unique brand advantages through innovative online marketing approaches.

Strengthening user interaction is a crucial aspect of online marketing. Brands can build online communities, providing a platform for sunroom enthusiasts and users to communicate. Within these communities, brand representatives can regularly invite designers and engineers to host live Q&A sessions online, answering customers' questions regarding sunroom design, installation, and maintenance. This helps enhance customers' trust in the brand. Additionally, brands should encourage users to share their daily life moments spent in sunrooms, such as photos and videos of afternoon tea parties or parent-child activities held in sunrooms. These user-generated contents (UGC) can then be repurposed for secondary dissemination. By showcasing the practicality and high quality of sunrooms through real-life scenarios, brands can attract more potential customers. Furthermore, launching customized services allows users to participate in the sunroom design process through online platforms, where they can choose their preferred exterior styles and functional configurations to meet personalized needs, thus increasing users' sense of identity and loyalty towards the brand.

Cross-industry collaboration is also an effective way to expand online marketing channels. Brands can partner with high-end home decor brands, interior design firms, and real estate developers to launch joint marketing campaigns. For example, collaborating with high-end home decor brands to create sample cases of sunroom and furniture combinations, and promoting these through both parties' online channels to achieve resource sharing and complementary advantages. Partnering with interior design firms to incorporate sunroom designs into interior decoration plans, leveraging designers' professional recommendations to reach more target customers. Collaborating with real estate developers to pre-install sunrooms in newly built high-end properties, and enhancing brand awareness and product sales through the online promotion of these properties. Through diversified cross-industry collaborations, high-end sunroom brands can expand their brand influence and open up broader market spaces.